Wami Express is an established logistics company in Asia and brought us on board to help with the establishment of a European and African operation. The company needed a video that would get across its USP to potential customers in a new territory.
Working with Wami, we identified the principle reasons its existing Asian customers use the company, and the range of businesses it serves.
Using actors and locations that represented the spectrum of clients Wami serves, with a range of European and African accents, we scripted, filmed and edited a short documentary style film in which people who look familiar to Wami’s potential clients go through the reasons existing clients have for using them.
We used established techniques in psychology to place similar, but not identical text on the screen as the actors spoke. This was designed to engage the subconscious and ensure a more memorable video. The film was them promoted online to the target market.
The film received more than 110,000 views on YouTube in two months.
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