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Create a bespoke content and marketing strategy for cost-targeted growth acceleration.
Tools and practices that effectively target your market to grow demand and deliver real-world results.
Improve business performance with an enhanced media and outward communication presence.
We are proud to have worked with Spread The Happiness since 2013 as the company has grown from a kitchen table operation to operating in more than a dozen countries around the world.
Spread the Happiness is a fast moving, highly reactive organisation, continually adapting to new opportunities and getting there before the competition.
We support this by providing a media support strategy that is completely felixible and able to react instantly to new challenges.
This has involved supporting the company through three new brand launches, PR and social media, website design, print design, and an ongoing programme of content production including video, images and live broadcasts.
Spread The Happniess is a company with a clear and vibrant personality, so the key success driver in the media operation has been to create content that understands and reflects the organisation's unique charisma.
We were responsible for organising and promoting an art festival on Teesside that would incorporate pop-up exhibitions in unusual places, such as shop windows, banks and office blocks. The event needed to be 'guerilla style', so we had to go from a standing start of zero awareness to attracting at least 100 submissions by recognised artists in just four weeks.
We used social media to create a heated debate on the subject of art in the North East of England and chaired the discussion for a week, before delivering the news of the upcoming festival. By this time, because of the discussion we had initiated, we were being followed by around 700 artists.
At the same time as engaging the arts community, we used contacts within the local authority to arrange one-to-one meetings with targeted members of the local business community, to provide support and to source pop-up exhibition space.
Once the artwork was submitted to a judging panel and the exhibition spaces secured, we launched a social media, poster and press campaign to bring the event to the attention of the wider public.
We attracted more than 300 entries from established artists (three times our target), exhibited in 17 locations, including House of Fraser shop window, Debenhams, BBC Open Centre, Boho 6 and Middlesbrough Town Hall Theatre, engaged active support from 36 local businesses and generated 172 volunteer hours.
The press campaign resulted in seven newspaper articles, five radio features, nine online features and a feature article on the BBC England web page. Our content was also Tweeted by BBC Online. By the start of the festival, just two months after launching from zero awareness, we had 1000+ followers on social media.
Selling ready-to-make authentic Indian food kits online, Ananada’s Gourmet needed a way to get maximum exposure to a crowded sector of the B2C market.
We studied the marketplace and identified key groups of people who would most likely enjoy the food kits. These included groups such as:
• Students from 30kpa+ families
• Young professionals who read the Guardian, Independent or Telegraph
• People who had recently holidayed in India
Authenticity and simplicity were the key SPs and we quickly realised that Ananda herself was a big asset in getting this across. We worked with Ananda, who was not confident in front of the camera, and provided her with a range of TV presentation techniques and psychological tools used widely in the broadcasting industry to get the best out of presenters.
We then filmed Ananda giving a range of cookery demonstrations, ready to promote to our identified targets in the marketplace.
The British Society of Hearing Aid Audiologists is he eyes, ears and voice of the audiology industry in the UK.
We are in our fourth year, providing media coverage of both live events, and producing video content for the organisation’s developing online training programme.
In May 2017, we launched a new concept in video at the annual congress, filming, editing and broadcasting 15 short videos in two days, during the convention.
In most cases, these were demonstration films, featuring manufacturers showcasing the latest innovations in hearing aid technology, tips from experts, or vox-pops of audiologists answering the question of the day.
Find out more here.
Our photo and video solutions start at £450 per day, but every job is different. Talk to us about your project and we will give you an honest set of options with a full breakdown of costs.
Or you can talk to the boss...
+44 7932 413568
Registered Address: 117 Wilton Bank, Saltburn by the Sea, North Yorkshire, TS12 1NS
Company Number: 7426552