Event Videos

UEFA Europa League Final Week

 

The Brief

As main sponsor of the UEFA Europa Leauge, FedEx hosted a week long Innovation Summit in Zurich in 2016 to coincide with the cup final.

 

This large budget event was designed to give delegates an educational, but unforgettable experience, including the opportunity to watch the cup final from the sponsor's box.

 

Our role was to provide a creative video and animation team on the ground, creating a rolling programme of video content in response to, and to compliment the activities happening around us.

 

The Approach

We deployed a team of two video journalists to this event, both with strong track records of spotting and telling great stories and each able to film, interview and edit on-location. One operative was also an animation and special effects designer.

 

Having prepared a range of concepts in advance, in consultation with FedEx, we ensured that our team had the permissions in place to start filming as soon as they arrived at the airport.

 

Over the course of the week, our crew worked both pro-actively and responsively, deploying a portable servo-controlled jib crane to capture aerial shots, ground-level TV cameras and roving reporters.

 

The team captured and processed content for films and animations delivering the key themes we had identified in advance with FedEx, as well as in-jokes and unexpected content that emerged as the event unfolded.

 

These were edited on-location quickly enough to be used on a rolling basis, as part of the event itself.

 

The Outcome

The event was declared an unqualified success and FedEx booked us to provide media coverage at the 2017 final in Stockholm.

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