Town Hall Meetings

FedEx and TNT

Following the acquisition of TNT by FedEx in 2016, the two companies embarked on a pan-European project to bring teams from both companies together in every territory they serve.

 

This was a complex and ambitious project, delivering co-ordinated three-day events in cities across the continent in a very short timeframe. WorldSight Media was engaged to deliver a media solution that would contribute to individual events, and bring them together, presenting them to staff internally, and senior management in the US, as a single experience.

 

This took the form of a photography project and the production of five regional films and one summary films, featuring all five regions. The regional films were shown at each regional event and the summary film shown to FedEx senior management in the US, as the introduction to a presentation demonstrating the integration process in Europe.

Story gathering

One of our multimedia teams travelled from event to event, (UK, France, Denmark, Germany, Italy).

 

At each location, we worked independently, but under the guidance of a local contact, interviewing staff members about their hopes and concerns, filming and photographing the workshops and presentations, and talking to managers about key messages.

This content was then mixed with music, special effects and animation to create a three-minute film at each event, in the local language, which was shown to the delegates at that location.

 

Working fast

In each case, we arrived on Day One of the event and our film was scheduled to be shown the following morning, at the start of Day Two, before we flew off to the next destination.

 

This required fast and flexible working, our team shooting content during the day and immediately editing on-site on laptops.

We used the environment and events we had filmed at each location to inspire the animations and special effects we produced on location.

 

In each country, the final film was edited overnight, ready for presentation the following morning.

 

Why so fast?

It was important that we get the films shown during, not after each event, as video is a powerful tool for delivering emotion and energy.

 

Employees going through a period of change need reassurance, and delegates entering day two of an event need to be re-engaged.

 

Our films were designed to achieve both of these and improve engagement and productivity from the start of day two.

 

 

 

"It was crucial that we be able to land at the airport and be filming and editing straight away. That comes from knowing exactly what you'll need and what you won't."

Traveling Light

We needed to be able to get of the aeroplane, move quickly to the venue and be filming straight away, before packing up and heading to the next country the following morning.

 

This meant we had to move fast and travel light. Using our ‘essentials’ kit, our journalist was able to arrive wearing a backpack small enough to use as carry-on baggage on the ‘plane, but containing the cameras, microphones and high-powered laptop required to do the job.

 

Non-essential kit was carried in a second pack, placed the hold during flights.

 

This enabled our crew to be filming within seconds of arriving on location, only opening the non-essentials pack when time permitted.

 

This also meant we were still able to deliver, when our hold luggage was lost by an airline.

 

The psychology of getting smiles

In consultation with FedEx, we had determined the appropriate level of humour to employ in the films,

 

In each case, we ensured there was one moment in the film that produced laughter and applause in the room.

 

This served two purposes; firstly, it released any tension in the room and helped put at ease any individuals struggling with the change the companies were facing and secondly, it provided a psychological anchor – people remember the joke, they remember the film, they remember the key messages.

 

 

Contact Us

Martin Forster

martin@worldsightmedia.com

+44 7932 413568

worldsightmedia

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Story gathering

One of our multimedia teams travelled from event to event, (UK, France, Denmark, Germany, Italy).

 

At each location, we worked independently, but under the guidance of a local contact, interviewing staff members about their hopes and concerns, filming and photographing the workshops and presentations, and talking to managers about key messages.

This content was then mixed with music, special effects and animation to create a three-minute film at each event, in the local language, which was shown to the delegates at that location.

 

Working fast

In each case, we arrived on Day One of the event and our film was scheduled to be shown the following morning, at the start of Day Two, before we flew off to the next destination.

 

This required fast and flexible working, our team shooting content during the day and immediately editing on-site on laptops.

We used the environment and events we had filmed at each location to inspire the animations and special effects we produced on location.

 

In each country, the final film was edited overnight, ready for presentation the following morning.

 

Why so fast?

It was important that we get the films shown during, not after each event, as video is a powerful tool for delivering emotion and energy.

 

Employees going through a period of change need reassurance, and delegates entering day two of an event need to be re-engaged.

 

Our films were designed to achieve both of these and improve engagement and productivity from the start of day two.

 

 

 

Traveling Light

We needed to be able to get of the aeroplane, move quickly to the venue and be filming straight away, before packing up and heading to the next country the following morning.

 

This meant we had to move fast and travel light. Using our ‘essentials’ kit, our journalist was able to arrive wearing a backpack small enough to use as carry-on baggage on the ‘plane, but containing the cameras, microphones and high-powered laptop required to do the job.

 

Non-essential kit was carried in a second pack, placed the hold during flights.

 

This enabled our crew to be filming within seconds of arriving on location, only opening the non-essentials pack when time permitted.

 

This also meant we were still able to deliver, when our hold luggage was lost by an airline.

 

The psychology of getting smiles

In consultation with FedEx, we had determined the appropriate level of humour to employ in the films,

 

In each case, we ensured there was one moment in the film that produced laughter and applause in the room.

 

This served two purposes; firstly, it released any tension in the room and helped put at ease any individuals struggling with the change the companies were facing and secondly, it provided a psychological anchor – people remember the joke, they remember the film, they remember the key messages.