Video and Marketing

Ananda's Gourmet

The Brief

Selling ready-to-make authentic Indian food kits online, Ananada’s Gourmet needed a way to get maximum exposure to a crowded sector of the B2C market.

 

The Approach

We studied the marketplace and identified key groups of people who would most likely enjoy the food kits. These included groups such as:

 

• Students from 30kpa+ families

• Young professionals who read the Guardian, Independent or Telegraph

• People who had recently holidayed in India

 

Authenticity and simplicity were the key SPs and we quickly realised that Ananda herself was a big asset in getting this across. We worked with Ananda, who was not confident in front of the camera, and provided her with a range of TV presentation techniques and psychological tools used widely in the broadcasting industry to get the best out of presenters.

 

We then filmed Ananda giving a range of cookery demonstrations, ready to promote to our identified targets in the marketplace.

WorldSight Media LogoOur Prices

We would rather be working than selling, so we set our prices to get us out of the office.

We will beat any genuine like-for-like quote. Every job is different, so talk to us about your project and we will give you an honest set of options with a full breakdown of costs.

WorldSight Media LogoContact Us

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Martin Forster

martin@worldsightmedia.com

+44 7932 413568

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Registered Address: 117 Wilton Bank, Saltburn by the Sea, North Yorkshire, TS12 1NS

Company Number: 7426552

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