Selling ready-to-make authentic Indian food kits online, Ananada’s Gourmet needed a way to get maximum exposure to a crowded sector of the B2C market.
We studied the marketplace and identified key groups of people who would most likely enjoy the food kits. These included groups such as:
• Students from 30kpa+ families
• Young professionals who read the Guardian, Independent or Telegraph
• People who had recently holidayed in India
Authenticity and simplicity were the key SPs and we quickly realised that Ananda herself was a big asset in getting this across. We worked with Ananda, who was not confident in front of the camera, and provided her with a range of TV presentation techniques and psychological tools used widely in the broadcasting industry to get the best out of presenters.
We then filmed Ananda giving a range of cookery demonstrations, ready to promote to our identified targets in the marketplace.
We will beat any genuine like-for-like quote. Every job is different, so talk to us about your project and we will give you an honest set of options with a full breakdown of costs.
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Company Number: 7426552